About Me
I'm a digital designer from El Salvador, based in Germany. I draw inspiration from my culture in my designs to create striking visuals.
With over 10 years experience, I drive user-centric innovation with a focus on Design Thinking and Branding.
Process
I’m a very strategic designer who values a structured process to achieve the best results.
Empathize ->
Kick-off-workshop -> What are we doing? Why are we doing it?
Project planing
-> Strategy
How are we going to achieve it? -> Stakeholder discussion / Objectives and Goals
Brand Strategy / Measure of Success / Project Priorities
-> Research
Competitive Benchmarking / User Research / Personas / User Journeys / Use Cases
-> Design
Wireframes -> Moodboards -> Layout -> Prototype
-> Deliver
Hand over development / Testing / Iteration / Documentation
Work Experience
This is what I've been up to
05.2022 – 01.2025
Senior UI Designer / palmerhargreaves GmbH
UI Design Lead / Branding / UX & UI /Client Presentations & Consultation / Client Workshops & Strategy / Prototype
2021
Digital Designer / all for one SE
Branding / UX & UI
02.2019 – 03.2020
Brand Designer / 21TORR
Corporate Identity / UX & UI / Prototyping / Communication Campaigns / Social Media
07.2017 – 01.2019
Art Director / Floor7 GmbH
Design Team Lead / Corporate Identity / Communication & Employer Branding Campaigns / Client Presentations & Consultation / Production Digital & Print Products
06.2016 – 06.2017
Graphic Designer / Baumann & Baltner
Corporate Design / Communication Campaigns / Client Branding Workshops and presentations / Production Digital & Print Products
Education
2020 – 2022
Digital Media M.A. / Rhine-Waal University of Applied Sciences
Final Project: Femme Up! Development of a Soft Prototype App for Assisting Sexual Violence Survivors after Assault
Content: Interactive Systems, Creative Strategies, Computer Science for Designers, Digital Culture, Usability & Human Factors Design, Digital Projects
2010 – 2013
Communication Design B.A. / IB Hochschule, Cologne
Designing Success