Skills
Branding, UX & UI
Year
2020
all for one – Rebranding a Corporate Ecosystem
An electric brand refresh across digital and physical touchpoints.
For the All for One Group, we had the opportunity to completely rebuild the brand identity—retaining only the original logo. The rebranding spanned digital platforms and physical media, from the website and eBooks to brochures, icons, and trade show exhibitions.
21TORR – 2020
The Solution
We started with collaborative workshops to define the brand’s direction through mood boards and look & feels. The foundation was built on bold typography, vibrant colors, and expressive imagery—designed to reflect a confident, future-facing identity. Once the visual system was established, we applied it consistently across all media.
Process
Research & Direction – Client workshops to clarify positioning and tone.
Visual System – Defined color palette, typography, imagery, and icon style.
Application – Rolled out branding across print, digital, and event formats.
Collaboration – Worked cross-functionally to align design with strategy and development.
My Role
As Brand Designer, I translated the brand into print materials, digital layouts (eBooks, brochures), exhibition designs, and supported the UI design for the corporate website, as well as the creation of the Brand Guidelines.
This project helped sharpen my visual voice and deepened my understanding of how branding scales across mediums. The bold use of color and type became key elements I continue to build on in client work.
